The England head coach despised the moniker Bazball the moment it emerged, viewing it as reductive and perhaps foreseeing how it might be used as a weapon in the future. Right now, down 2-0 in an away Ashes series that started with high hopes, it has become the butt of Australian jokes.
But the coach has not helped himself either. After the gut-wrenching defeat at the Gabba, his claim that, if there was an issue, England were 'too prepared' before the pink-ball match was akin to trying to put out a bin fire with gasoline. It risks becoming his epitaph as England head coach if performances do not improve.
In a way, one must admire his dedication to the philosophy. As much as McCullum says he block out outside criticism, he will have been all too aware of an England team often described as freewheeling and underprepared.
The truth, as ever, is not so simple. England play as much golf during their necessary down time as their opponents and they train just as much. Prior to the Gabba Test, they trained for longer, logging five days compared to Australia's three, due to their limited experience to the pink ball and the different lighting conditions.
The coach's point about being "over-prepared" was that those additional training days were his call – the moment he wavered in his belief that minimal preparation is best. It meant a Test match's worth of mental energy was used up before they even took the field in the cauldron of Australia's stronghold. And though net practice are a chance to iron out technique, they can also become a comfort zone; zero consequence activity that mainly keeps the reflexes sharp.
Fixtures are congested such that pre-series state games were unavailable (and no guarantee, as shown by England having played three before the 5-0 series loss in 2013-14). More difficult to justify is the dismissal of county championship cricket as a worthwhile exercise more broadly, evidenced by a young player's wasted summer.
Match practice alone prepares cricketers for the many situations they encounter, and it is here where England have so far fallen well short. It is not only with the batting – as poor as some of the decision-making has been – but an attack that seems without a spearhead. No bowler has demonstrated the patience or discipline that the exceptional Mitchell Starc and his teammates have displayed.
McCullum's free-spirit approach was freeing during its initial year, an excellent, apt solution to eradicate the torpor that preceded it. The frustration now comes in how it has apparently failed to move beyond that point – an absence of an upgrade to the initial philosophy that has seen results taper off to 14 wins and 14 losses from their most recent matches.
Among them is the wicketkeeper-batter, a talent, undoubtedly, but one who is being constantly tested on both edges and has dropped two crucial opportunities as wicketkeeper. It probably does not help when your counterpart, the Australian keeper, has just produced a virtuoso performance.
Going by McCullum's words in the aftermath, England appear set to persist with Smith in Adelaide. The hope – as is the case – is that a switch to a more familiar Test setting unleashes his best, with Perth's bouncy pitch and the unfamiliar day-night format now out of the way.
The alternative is to enact the plan stumbled across during the series win in New Zealand 12 months ago by moving Ollie Pope down to his preferred position as a active No. 5 or 6, handing him the gloves, and selecting a fresh face at first drop. A young contender made some runs for the Lions over the weekend, or perhaps Will Jacks could perform a comparable function to the former spinner in 2023.
In the end, none of this is ideal, with Australia's superior basics having destroyed expectations and pushed the team's entire approach into the spotlight.
Elara is a writer and wellness coach passionate about sharing stories that inspire personal transformation and holistic living.